View Full Version : Directed Electronics / Clifford to cease trading
MR_TOAD_INSTALLER
02 July 2008, 18:33
I have been told the following today
basically Directed Electronics have ceased trading or will do as of 1st aug
I believe all the staff are getting made redundant ( i believe )
Products will be sold out of armour automotive
Can Jesus confirm this :eek:
MR Toad
they are changing their name (is this the same as ceasing trading?!)
Directed Electronics (DEIX) Announces Parent Company Name Change and New Senior Officers Group (http://www.prnewswire.com/cgi-bin/stories.pl?ACCT=104&STORY=/www/story/06-23-2008/0004836809&EDATE=)
Jesus H
03 July 2008, 10:58
Armour is taking over as UK + European Distributor.
No idea with regards to staff. I would think that they will be offered positions at armour automotive.
MR_TOAD_INSTALLER
05 July 2008, 21:16
Armour is taking over as UK + European Distributor.
No idea with regards to staff. I would think that they will be offered positions at armour automotive.
Oh dear yes you are correct but only tech staff or one has moved over
so there we go Clifford opps sorry Directed Electronics are now not a company to deal with you can only deal with a distributer now that is a shame
i see the slowly disapearing :cry:
Jesus H
06 July 2008, 00:36
? what are you talking about
ToadVTD recently sold their Toad range of alarms to Scorpion so now Scorpion are the distributor. Toad alarms were never made by Toad so even when they were selling them, they were nothing more than a distributor for Lite-on (the company who makes the Ai606). DEI have decided that the amount of business in the UK doen't warrant having a dedicated office here and have appointed Armour Automotive as a distributor......
So where is the difference.? If it's been good enough for Toad for the last 10 years, i'm pretty sure it will be good enough for them.
I fail to see how being sold via a distributor has any impact on quality or level of service. Especially when you consider that a huge amount of in car electronics are sold to dealers through distributors and not direct from the manufacturer.
MR_TOAD_INSTALLER
06 July 2008, 10:06
Exactly this once Flag ship Alarm company is now as all the rest
im sure alot of Directed are made in other countrys designed by them
as Toad spec would have been laid down
Just shows the trend happening over hear
Ian
Jesus H
07 July 2008, 20:30
They still offer the best range of systems on the market and TBH i dont see it being an issue that they will now be distributed by armour. Especially since Sean (ex head of directed's technical dept), works with armour's technical dept. If anything, there may be more advances with the systems under armours direction.
Only time will tell.
MR_TOAD_INSTALLER
08 July 2008, 19:50
They still offer the best range of systems on the market and TBH i dont see it being an issue that they will now be distributed by armour. Especially since Sean (ex head of directed's technical dept), works with armour's technical dept. If anything, there may be more advances with the systems under armours direction.
Only time will tell.
See where you are coming from many of my Colleagues use Clifford alarms personally i dont but that is choice and market where i am
Just find when stock moves and staff dont know part numbers technical things that they should know with alarms ( Suitability ) etc then you are in for a nightmare.
Been there seen that still am :confused:
Hope things move smoothly for you never mind they !
Cheers Ian
MotorG Raf
15 July 2008, 10:41
Don't blame directed for using another company as a distributor it makes sense with the way the economy is going. You save on overheads but your product still stays in the industry, Toad recently sold to scorpian, directed are not selling they are using armour as a distributor. Armour have already got someone from directed that worked at directed technical for 15 years so dont see any problems really.
I love the way fitters that cant fit clifford slag the brand off.
MR_TOAD_INSTALLER
15 July 2008, 15:42
Don't blame directed for using another company as a distributor it makes sense with the way the economy is going. You save on overheads but your product still stays in the industry, Toad recently sold to scorpian, directed are not selling they are using armour as a distributor. Armour have already got someone from directed that worked at directed technical for 15 years so dont see any problems really.
I love the way fitters that cant fit clifford slag the brand off.
Blame i did not blame Directed !!
One staff moved over dont you feel for the rest i bloody do
oh and i have fitted Cliffords and replaced a lot of badly fitted ones so that rules that out fella:nono:
Ian
MotorG Raf
16 July 2008, 10:43
i meant i don't blame directed for using a distributor. Also i have lost count the amount of bad toad fits we have removed and replaced.
MR_TOAD_INSTALLER
16 July 2008, 18:06
Thats why your good at your job as i am at my job
Ian
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